Client: Chef's Plate
Goal: To create a brand-manifesto, an onboarding video and a series of evergreen social templates for Chefs Plate under the banner “Champion The Cheat”.
Team: Completed at No Fixed Address in collaboration with creative-director Alexandra (Alita) Gonzalez
Involvement: Layout, art-direction, hand-lettering, motion graphics, illustration.
It's okay to take the easy-route. Life's simple pleasures are often it's sweetest. To "Champion The Cheat" is to acknowledge that some of the best meals are the result of a quick 15m recipe, with simple ingredients, prepared well. When it comes to food, basic "cheats", do a lot of the heavy lifting. Chefs Plate is a meal-delivery kit for snackers, on-the-go multi-taskers, and kids-at-heart. It's for those who love eating, but might not feel the same way about cooking or grocery shopping.
Chefs Plate helps subscribers to "cheat" their way out of shopping, meal-prep, and cooking; saving them time & money in the process.
•layout
•art-direction
•hand-lettering
•motion graphics
•illustration
